This week's Wednesday Wrench is the second in a series spotlighting our sponsors.

Hi Bart! How are you doing today?

Man, Iʼm working all the time! Business is good for us, and weʼre about to wrap up this building project that weʼve had going on for the last couple years. Weʼre really excited about that. So, with business being good since December, and this new building, Iʼm really hopeful for the future.

That soundʼs awesome! So youʼre building a new facility?

Weʼre building a facility to move all of our companies in to. Thatʼs taking a lot of time right now. Weʼre going from 12,000 square feet to 30,000 square feet. It looks like weʼll be able to close and get into it in the next 60 days.

Wow, thatʼs a really big place, then.

Itʼs really exciting. We think weʼre going to have a real destination for people. Weʼll also have 19 acres for a practice track.

With all of that, it sounds like youʼre pretty busy even without the Snowshoe GNCC right around the corner.

Snowshoe is always a big deal for us. Weʼve done quite well there with our riders. Last year the top three were all PG riders.

Two years ago you helped bring over David Knight to compete at Snowshoe, are you cooking up any surprises for this yearʼs event?

No surprises this year! Unfortunately, Iʼm not even going to be able to attend this year. KTM is a great customer of ours and they have their dealer show the same weekend. I have to be in Minneapolis on Sunday morning.

That stinks! Iʼm sure a lot of people will be disappointed.

Iʼm really devastated. Thatʼs probably the most fun GNCC of the year. The people from the West Virginia Department of Tourism do such a good job. Thatʼs really a world class destination. But we are going to have a presence there with a display and weʼll have a bunch of riders there, like JG Off Road of course.

Letʼs talk a little bit about PG. Whatʼs the main focus of your company?

The main focus of our company is to supply graphics to riders and dealers out there that are enthusiasts. We cater to the off-road market. Iʼve been into off-road since I was 10 years old.

When did you start up the company?

We started officially in January 2003.

How have things changed for you in the industry since you first started?

It seems like the demographics for top riders are getting younger. Back in the late 90s, it was the older guys that were excelling at the sport.

Why do you think thereʼs been this switchover to the younger crowd?

There are a lot of reasons for that. The tracks were very technical back then with a lot of single track, and it put a lot of emphasis on technical skill instead of outright speed. Itʼs a lot faster now and they actually do race for 3 hours. In the past that wasnʼt always the case. The riders today have to be more physically fit then they had to be in years past.

Has this caused any changes for PG?

We are seeing younger riders. The demographics have changed. Thereʼs more of a motocross mentality that comes in and the dads are really getting involved in the sport. One thing that hasnʼt changed is that itʼs still a family sport and thatʼs probably the most refreshing thing. Pretty much at the end of the day everyone comes off the track with a grin on their face. Even the competitors are friendly with each other, and even with the growth weʼve seen itʼs still one big family. I always look forward to going to the GNCCs. At the end of the day itʼs always about the people. We have built tremendous friendships through our involvement in GNCC. We feel like weʼre part of something thatʼs not just business. Thatʼs what makes this sport so much fun. It certainly makes you want to come to work every day.

I was watching an interview with Off Road Junkieʼs Jared Bolton and you were talking about your rider support program. When did Rider Support become a component of PG?

From the very first. We canʼt do what we could in the past because of the economy but itʼs still an important component. We work with all the clubs that we can and the regional series to give back to the sport. It truly is one of those situations that you reap what you sow. Because itʼs a fun sport and a fun industry to be connected to it means that much more. Everyone weʼve helped over the years has really paid off.

What are some of the results youʼve seen?

Even though weʼve done a lot of advertising, the best advertising you can do is word of mouth. The exposure that you can get by helping a guy that truly needs the help, that just goes a long way. The off road riders are a very appreciative, loyal core of riders. We try to repay that by putting out a quality product that is cost effective for the customer.

Why did you make the decision to sponsor JG Off Road?

It was kind of a no-brainer with JT. Gretchen and JT are both really enthusiastic about what theyʼre doing and they get a lot of exposure. That reflects well on our company. Itʼs easy to trust JTʼs program because heʼs always going to represent the sponsor well. We were ready to support them before the big announcement, but the Honda thing was just a bonus. If we can help JT be successful, that will be good for the sport. And if itʼs good for the sport itʼs good for us.

What kind of support do you provide to the team?

Basically just product. Itʼs a two way street. I feel like JT trusts that weʼll do the right thing and keep them supplied with whatever they need so they can represent their other sponsors the proper way. When we design a graphic at the first of the year, they tell us what logos go on there, and weʼre close enough to the sponsors that we know where they expect their logo to be placed on the bodywork- so thatʼs not that much of an issue. Sometimes you run out of room, and thatʼs when we go back to JT and talk about him.

Is the majority of the support you provide at the beginning of the season or is it the entire year?

Most of the time, sponsor logo placement is set at the beginning of the year, and then after that itʼs a matter of reprinting the kits. If they have a request partway through the year, itʼs really not an issue. Weʼll go to Crawfordsville at the end of the year, and weʼll do the breast cancer awareness graphics, which will be unique. Everythingʼs digital these days itʼs not that big of a deal.

Can we expect any big product announcements for next year?

Weʼve got a couple new things after the summer break. I think thereʼs a possibility that weʼll be able to get some new projects going. The big thing will be our facility and we will open that up to everyone for next yearʼs Steel Creek GNCC. Weʼve got some good prominent placement with a lot of the top teams. Certainly being associated with JT has been a winning proposition for us the past few years. We wish them continued success in the coming years and expect to stay with them. They represent the sport well, and again, whatʼs good for the sport is good for our company.

Bart, it was great talking to you today. Is there anything else youʼd like to add?

Weʼd like to thank everyone involved in off road racing, the sponsors, all the people and certainly all the people that have been loyal to us. It means so much. Itʼs great to be involved in such a fine sport. Thanks so much for taking some time out to talk to us! Thanks!